BEHIND THE CALLA
Construction of PINK.AURA
Concept
In kpop, I have this formula on how to create a strong debut. The formula name is slightly misleading, as it doesn’t only apply to the debut song, but all 3 of the first songs a group will release. I think I took this theory from someone else, but ah well, I will explain it to you anyway (though I won’t mention part 3 of the theory yet, you can wait till the next CALLA comeback for that hehe).
First, the debut song should tell fans what to expect from your group as a main concept. You don’t have to stick with this later on necessarily to the exact, but it should at least reflect your aims as a group to some extent. Love Dive is CALLA’s debut, and I think it reflects the elegant and mysterious concept I envision for them.
The 1st comeback should solidify to fans what they will be expecting from you. Not every group does this in Kpop, for example groups like Red Velvet and Billlie don’t tend to stick with one concept for their comebacks, and so having a completely new concept is actually more representative for them. But for CALLA, I needed a second song that would represent them.
Some examples of groups who follow my formula include:
MAMAMOO (Mr Ambiguous + Piano Man), TWICE (Like Ooh-Ahh + Cheer Up), Cherry Bullet (Q&A + Really Really), IVE (Eleven + Love Dive).
So, for CALLA’s comeback, we needed a song that was reminiscent of Love Dive, in that it is elegant, beautiful and somewhat mysterious…
Tracklist
Shoot Your Shot consisted of five songs, however PINK.AURA was a very fast comeback in the timeline, I’d say around a 3 month gap in real time (though obviously in this fake universe it was a 1 month gap LOLOL). Because of this rushed first comeback, I felt if this group was real, releasing another mini or bigger album would be too intense. So I wanted two songs.
I also wanted to show to everyone I’m not gonna take the piss every time I make an album. So neither of the songs are sung by a CALLA face claim this time.
So I have a concept, a number and a rule. Let’s choose the songs!
Eung Eung was released in Winter 2019, not long before I became a Kpop fan. I remember hearing the song a lot in ranking videos in 2019, and I really loved both the song and the music video. It’s a song I consider an immortal song for me. It’s elegant, mature and, most importantly, none of the Apink members have a CALLA face claim. So, I think you’d all agree, Eung Eung is an amazing comeback choice for the formula, and therefore CALLA too.
As for the bside? Well. Not much thought went into this one ngl. AURA was the song performed by WJSN in the Queendom finale. WJSN are my semi-ults I’ve decided literally as I write this, but I think that was fairly obvious anyway. And I felt AURA would just really suit each individual member of CALLA in different ways. Yeonjung and Soobin are amazing main vocalists like Yejoon, EXY is one of the top female rappers right now in my eyes, like Juni, and there are many lower and beautiful vocal parts for Sophia. In contrast there are higher parts for Hyunjoo. As for Emma? Well her voice suited all the rest, my versatile queen.
While on the subject of AURA though, some may have noticed that I cut the intro part of the song sung by Seola in the lyric card. That’s because I don’t think it fits the actual song, and didn’t want it. Not that deep lol.
For the album name itself, originally (yes I actually have an old piece of information that I remember), the album name was %PINK.AURA, because it reminded me of computing code where you put a % in alongside your command or something, and . goes with file names. Furthermore, obviously the actual title of Eung Eung is %%, so it reflects that too. But I changed my mind in the end, as Eung Eung isn’t really that based around technology. Instead, I named the album PINK.AURA. The Pink comes from the pink theme of Eung Eung, and the AURA from… AURA.
Concept photos
So, the album is PINK.aura. Can you guess what the theme for the concept photos was? BLUE!
Jokes it was pink.
I literally googled “pink concept photos” many times, and mostly blackpink came up, but there were 2 reasons I couldn’t use blackpink. 1, not all their photos are pink. 2, they have 4 members, and CALLA has 5. Anyways, I did instead find a set of TWICE concept photos (I believe were a Japanese comeback but I'm not 100% sure) and Real Love by Oh My Girl. So those were the original sets. Now something that I’ve left out up until now is my original photos I made for this comeback got lost. So, during the process of replacing them I decided I didn’t want to use the TWICE photos anymore, so I found BLOOM*IZ instead. Now, why doesn’t Yejoon have Yujin’s concept photo? Because Yujin had blue hair and that’s not very pink of her smh. Anyways, that was the concept photos selection
First nomination
So. If we ignore the fact I spent the CALLA promotion week having a week-long stress attack, CALLA got nominated for their first win! But lost. Rip.
This is going to sound so shady, so disclaimer
!! KPROFILES FAKE GROUPS ARE FANTASY. THEY ARE ALL A CREATION OF PEOPLE’S IMAGINATIONS AND SO WE SHOULDN’T JUDGE ANYONE FOR THEIR WAY OF CREATING AND MANAGING GROUPS. MY CHOICES FOR CALLA SHOULD NOT BE SEEN AS BETTER OR WORSE THAN THE OTHER GROUPS !!
A lot of people create their groups with the intention they’re big from debut. And like, can I blame them? Absolutely not. If you’re gonna have complete control over whether your group is successful, why would you not want them to be successful? But for me? I sort of like that underdog story. Of course, all these groups have different stories, but groups like Gfriend, Mamamoo, BTS, LOONA and fromis_9, none of them started with immediate fame, whether it be international, national or both. And all these groups ended up getting there eventually and are now loved by both Korean and International fans. I want this for CALLA, so spoiler alert they are going to grow soon.
For now? CALLA is in their semi nugu phase. I wouldn’t say they’re
nugu, but maybe not
popular. Perhaps a bit like Billlie. I suppose you could consider Hyunjoo promoting with COS as a bit of an exposure moment for them. And so, CALLA got nominated for their first win. But lost. Because their success arc is only just beginning…
Line distribution
For Eung Eung, some may say that Eung Eung is very biased towards Yejoon. And sure, the distribution is very much in her favour. But, I simply think all her parts match her as both a main vocalist but as a vocalist in general. Yet, despite the unfair distribution in favour of Eung Eung, in my personal opinion, is Emma’s song. She sings a few major parts and overall I think she suits the song really well.
AURA on the other hand is much more equal. As I mentioned before the song suits each member individually, and so each member got parts that truly suited them. I don’t have much else to say, other than to me, Sophia owns this song.
And that’s the Pink.Aura summary. The next part will be released after the next comeback obviously. Just to end this update, I have a poll for you to complete! Prior to the Pink.Aura comeback, I left small hints for people to try and guess the comeback, but I’m not sure whether I should continue this in the future.
forms.gle