I do think this is a valid theory. Practically any company that’s not in the big3 does have to worry about fading from relevance, and even companies in the big3 have to worry if they’re making good decisions (COUGH YG).HYBE might fall one day
1) They have too many subsidiaries. Usually companies have a few up to 5 but HYBE has like 10. I can see why they have so many but they've just keep on adding more.
2) They're always naming their other groups as the "little brothers" or "little sisters" of BTS. And yes their a wonderful group but HYBE (esp in their debut days) has been giving them the image of "BTS's little brothers". I think now only in like 2021ish they stopped doing that but still.
3) Their acting like their the best company in the world. They act like they don't overwork their artists and give proper protection to them. I know i've already said this but they give me "pick me" vibes. "I'm not other companies". (not the artists but the company)
4) Their very desperate to be in the BIG3. HYBE needs to realize that the BIG3 aren't just the most popular companies in k-pop their the companies that kinda pioneered kpop and they can't ever change that.
This is just an opinion so im probably wrong but let me know what you guys think
Right now HYBE has so many successful groups, mainly TXT, Enhypen as well as Seventeen they adopted. Fromis is also rapidly getting more famous and LE SSERAFIM now show signs of a bright future. But we all know HYBE’s main source of fame is BTS. BTS are SO POPULAR and so HYBE will be making money off them long after their departure from the industry, but losing BTS will be a massive hit on their company. Like CUBE used to be giant but when they lost Hyuna that was catastrophic for them. They have (G)I-DLE now (and Pentagon) but Lightsum is hanging on the edge of Nugu so they’re really not what they used to be