I put a lot of work into this one, so I hope you read it and enjoy it!
This is also gonna be pretty long so....thanks even more if you read the whole thing.
42. Red Velvet started out as SM's way to cover up for other company scandals.
*This is no hate to Red Velvet. In no way am I saying that their only purpose is to distract from these scandals*
So I've noticed something with the timing of some of Red Velvet's releases and other SM scandals. Which is what makes me believe that SM uses Red Velvet to distract from other problems within SM groups or the company itself.
I'm gonna give my evidence chronologically:
1. Taeyeon and Baekhyun Dating and Red Velvet Debut
If you didn't know, Taeyeon of SNSD and Baekhyun of EXO were revealed to be dating for roughly 4 months on
June 16th, 2014. They continued to date until September 15th, 2014 when they broke up due to busy schedules and naturally growing apart.
When the public found out they were dating there was a lot of outrage. Specifically EXO-Ls were brutal towards Taeyeon. They thought she was at fault because she was older and had been in the industry much longer than Baekhyun.
I'm sure the underlying reason they were mad was because they were upset that they could no longer view Baekhyun as their own boyfriend...lol.
So what does this have to do with Red Velvet?
Well if you stan them you would know the group debuted on
August 1st, 2014.
Now you might think, that's almost 2 months, the dating scandal and the debut are completely unrelated. Well here me out.
Even though the months of June and August are 2 months apart, it is a shorter period in this situation based on the dates.
To be exact, the number of days between the two instances is
46 days, or 1 month and 16 days...
I would expect there to be at least a little time in between dates, as you can't just whip out a debut in a week.
I think SM saw the bad press and thought, we need a distraction. Especially one that would take the place of an SM girl group in fans' minds.
So they debut a girl group, Red Velvet.
I think this is also why Yeri was not automatically in the group. She was probably ready to debut for the time that was originally planned, 7 months later in March of 2015. However, there was some kind of factor which made it so she was not ready to debut when the scandal called.
Considering how much backlash SM and the group got when Yeri debuted, I think they would have preferred to avoid the situation and just debut them together.
Their debut was exceptionally helpful in distracting from Taeyeon and Baekhyun with the MV scandal.
If you didn't know, there was some imagry in the 'Happiness' MV that depicted the World War 2 bombings of Japanese cities, Hiroshima and Nagasaki, as well as the 9/11 terrorist attacks.
Although having a scandal like this is not ideal, it is an easier job to fix then a dating scandal. SM had to simply edit the video and release an apology, and the world forgot about it. The same can not be done with a dating scandal.
2. Tao Leaves EXO+SM Files A Lawsuit Against SM and Red Velvet Comes Back with 'Ice Cream Cake'+Yeri Joins
Tao was the final of the 3 members that left EXO. He was absent during pretty much all 'Overdose' promotions in
February of 2015 due to injuries and later in April his father posted a notice on Weibo about Tao's departure. He soon established his own agency a couple of months later where he officially filed his lawsuit for termination of his contract.
In addition, in
February of 2015 SM filed a counter suit against Luhan for violating his contract before it could be broken via Luhan's own lawsuit.
He did something along the lines of modeling, and the payment did not go through SM, which is a violation of his contract.
SM is in hot water again. They lost another member, not to mention another Chinese member. So not only are fans mad that another member left, they are made at the way SM is treating their foreign idols.
SM filing a suit against Luhan is making them look even more like the bad guys.
During this time the public painted SM like a company who treat their foreign idols like trash, and will make the pettiest of moves to assure their power over the situation.
So what do they do, they give Red Velvet a comeback.
In March of 2015, less than a month later, Red Velvet comes back with "Ice Cream Cake". The comeback itself distracted from the negative EXO attention, but Yeri's addition just drew more attention.
Although there was a huge outrage at Yeri's addition, it at least led the public away from Tao and Luhan.
It wasn't exactly good publicity, but it did not implicate SM in doing something bad, like with EXO's scandal.
3. Tao Files His Official Termination Lawsuit+Sulli Leaves f(x)+Court Battle Between SM and Kris&Tao and Red Velvet Releases First Full Album
In
August of 2015 Tao officially filed his lawsuit against SM to terminate his contract. This brought back the public's criticism against SM that they treated their foreign idols horribly. With this lawsuit going into detail about the physical harm SM made Tao go through.
In
August of 2015 Sulli (may she rest in peace) left f(x) after a hiatus. SM said it was because she wanted to pursue an acting career, but we later found out it was partly because of how SM had done absolutely nothing to protect her from hate comments.
Throughout the
summer (June-August) of 2015 SM was battling in court against Luhan and Kris's lawsuits, and Kris and Luhan were battling against SM's counter suits. Like Tao's departure this again stirred up criticism against SM for the treatment of their foreign idols.
The combination of the multiple former EXO members lawsuits and contract disputes, in addition with the outrage over Sulli's departure and SM not doing anything ton protect her, called for another distraction, so we get a Red Velvet comeback.
Around a month later (
early September 2015)it is announced the Red Velvet would be releasing their first full album "The Red", featuring the single 'Dumb Dumb'.
What is especially fishy about this is that the announcement of this album came
6 days before the release.
On social media, SM announced the album on
September 3rd, 2015 and it was released on
September 9th, 2015.
It would make sense if this was a single that was being released, or even a mini album, but this was not only a full album, but Red Velvet's first full album. There should have been way more than a week of teasers for "The Red".
Just look at NCT 127's "Neozone" album. In January of 2020 it was announced the full album would drop, 2 whole months before it actually did release.
After Red Velvet's 'Dumb Dumb' comeback I can't find any match releases and scandals. So, I am presuming that SM started to take Red Velvet's success and popularity as priority. At this point SM's major scandals had died down at least a little, so their comebacks serving as damage control was no longer required.
I hope you like this theory and that it made sense to you.
I try to make these easy but informational, and also enjoyable to read, so I hope I am doing that!