- Joined
- Aug 5, 2019
- Messages
- 7,396
- Credits
- 0
Recently, Sunmi was guested on Radio Star where the other castmembers couldn’t help but notice the effects that JYP Entertainment had on her.
When she was under JYP Entertainment, the CEO (Park Jin Young) has been tightly managing her as to how she was supposed to perform onstage, which links back to how she has developed her current breathing pattern, because JYP Entertainment has pushed her to sing with the “half air, half sound method”.
The “half air, half sound” style of singing has been one of Park Jin Young’s biggest signatures and something he has pushed for all of his artists, to generate a softer and breathier sound. However, this style of singing was the issue for Sunmi since it was being pushed for every song, which meant that she wasn’t able to experiment or be more versatile with her vocals.
Hence, when she left to become a solo artist, she was able to finally have the freedom to do on what she wanted with her songs.
“After leaving JYP Entertainment, I could direct and decide everything for myself. I tried having 80 percent of air and 20 percent of my voice.”
Furthermore, she was able to adopt her own performance style, which has been successful and has garnered public attention.
“When I performed “24 Hours”, he told me to look like a pale girl and not to wear any makeup or any fake eyelashes. So I really performed without any false eyelashes. So I sang with a blank face”
Additionally, Sunmi was told by JYP back then that she wasn’t allowed to make any facial expressions while performing “24 Hours”.
The hosts sympathised with Sunmi’s lack of independence while under contract with JYP, though she still states that she was on good terms with her former CEO.
She admitted that JYP Entertainment was her foundation. As she had became more confident in herself as a performer, she would want to defy of what others wanted in favor of what she wanted.
When she was under JYP Entertainment, the CEO (Park Jin Young) has been tightly managing her as to how she was supposed to perform onstage, which links back to how she has developed her current breathing pattern, because JYP Entertainment has pushed her to sing with the “half air, half sound method”.
The “half air, half sound” style of singing has been one of Park Jin Young’s biggest signatures and something he has pushed for all of his artists, to generate a softer and breathier sound. However, this style of singing was the issue for Sunmi since it was being pushed for every song, which meant that she wasn’t able to experiment or be more versatile with her vocals.
Hence, when she left to become a solo artist, she was able to finally have the freedom to do on what she wanted with her songs.
“After leaving JYP Entertainment, I could direct and decide everything for myself. I tried having 80 percent of air and 20 percent of my voice.”
Furthermore, she was able to adopt her own performance style, which has been successful and has garnered public attention.
Sunmi released her debut album “Full Moon” under JYP Entertainment, and had to follow instructions from JYP on how to promote the title track “24 Hours”, which did not appeal to her at all. She was not allowed to wear a stitch of makeup because JYP wanted her to go for an expressionless/bare-faced look.
“When I performed “24 Hours”, he told me to look like a pale girl and not to wear any makeup or any fake eyelashes. So I really performed without any false eyelashes. So I sang with a blank face”
Additionally, Sunmi was told by JYP back then that she wasn’t allowed to make any facial expressions while performing “24 Hours”.
But Sunmi being a successful solo artist, has been able to deliver a viral performance of “24 Hours” last year where she was able to showcase the expressions that she wanted.
The hosts sympathised with Sunmi’s lack of independence while under contract with JYP, though she still states that she was on good terms with her former CEO.
She admitted that JYP Entertainment was her foundation. As she had became more confident in herself as a performer, she would want to defy of what others wanted in favor of what she wanted.
the hosts then highlighted that the former artists of JYP Entertainment would never want to work with Park Jin Young ever again.
It looks like Sunmi is ready to join that list of former artists who don’t want to work with JYP again. Regardless of where she goes in her future, it is clear that Sunmi will always appreciate her roots.