DESIRE (originally Cherish) is a 10 member girl group under Diamond Entertainment. The group consists of Ae Ri, Binna, Hana, Heeseo, Aiko, Dahyun, Li Mei, Iseul, Bora, and Lena. The group debuted under LUXORIA Entertainment with 7 members. 3 new members, Heeseo (ex. VANILLA), Dahyun, and Bora joined the group in August.