Just curious, why is it called 'MZ' in Korea and not GenZ like most other places?
Why do they call it mz in korea and not gen z?
- Thread starter star.is.here
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"MZ" is a term coined in
South Korea
that combines Millennials (born 1981–1995/1996) and Gen Z (born 1996/1997–2010/2012) into one cohort to describe young, digital-native consumers and workers. This grouping is used as a convenient marketing and political shorthand to target people in their 20s and 30s who share similar values regarding fairness, individualism, and digital fluency.
South Korea
that combines Millennials (born 1981–1995/1996) and Gen Z (born 1996/1997–2010/2012) into one cohort to describe young, digital-native consumers and workers. This grouping is used as a convenient marketing and political shorthand to target people in their 20s and 30s who share similar values regarding fairness, individualism, and digital fluency.
oh okay, so its kinda can be used for both kinda
i never knew this 