Kpop THESIS - marketing and communication degree

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haniazillion

Kpop Amateur
Member
Joined
Oct 23, 2020
Messages
3
Hello everybody!!!!

I have to prepare a thesis for the degree in marketing and communication and I decided to challenge myself and bring the KPOP as a thesis topic and some groups as a case study.

I need your help !! do you know any books or analysis made by experts who can help me?

How do you think I can connect interesting elements that have to do with KPOP with international marketing, economy and communication (social media, adv, ecc...)?

I would be grateful!!
 

Love_alize071313

Band Leader
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Joined
Aug 29, 2019
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1,911
Age
16
Location
Drinking the blood of Stray Kids OT9 enthusiasts
Sunoo
Jungwon
Jay
Sunghoon
Twitter is one of the best places to go for kpop things.
Also there is a youtube channel called DKDKTV they have a segment called DKDK News at the bottom there are stock values or sales (I think thats what they are.) for individual companies. I hope someone else give you better info but this is all I have.
 

OppaIsTrash

Kpop Stan
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Joined
Jul 31, 2019
Messages
751
Age
26
Location
Puerto Rico
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twitter.com
Go Won
Wonho
Jun
Yeojin
sounds super interesting!

i can't think of anything off the top of my head, but i stumbled upon this research article that sounds like it could be relevant. i know how hard it is to find academic sources for kpop 😞 if i see anything else i'll be sure to pass it along!
 
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