Kpop THESIS - marketing and communication degree

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haniazillion

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Oct 23, 2020
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Hello everybody!!!!

I have to prepare a thesis for the degree in marketing and communication and I decided to challenge myself and bring the KPOP as a thesis topic and some groups as a case study.

I need your help !! do you know any books or analysis made by experts who can help me?

How do you think I can connect interesting elements that have to do with KPOP with international marketing, economy and communication (social media, adv, ecc...)?

I would be grateful!!
 

Love_alize071313

ᴀʟɪᴢᴇ ʜᴇʀᴇ, ᴀᴛ ʏᴏᴜʀ ꜱᴇʀᴠɪᴄᴇ!
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Twitter is one of the best places to go for kpop things.
Also there is a youtube channel called DKDKTV they have a segment called DKDK News at the bottom there are stock values or sales (I think thats what they are.) for individual companies. I hope someone else give you better info but this is all I have.
 

OppaIsTrash

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sounds super interesting!

i can't think of anything off the top of my head, but i stumbled upon this research article that sounds like it could be relevant. i know how hard it is to find academic sources for kpop 😞 if i see anything else i'll be sure to pass it along!
 
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