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SM Entertainment has announced the development of SM 3.0. Although HYBE is now the largest shareholder, SM 3.0 is continuing its launch with Kakao's assistance.
Before elaborating on how SM 3.0 will impact their artists’ activities. The first change will be how SM Entertainment discloses planned activities; with the new system, SM Entertainment hopes to “plan activities in advance and swiftly inform their fans.”
SM 3.0 will also prioritize “[ensuring] contents are not concentrated on certain artists,” wanting to maintain a balance in promoting all of their artists, which fans have often voiced concerns about in the past.
Finally, SM 3.0 is making an essential change to NCT‘s unit system. Initially, NCT was formed as a group with “limitless expansion.” Although there are fixed units in NCT (NCT 127, NCT DREAM, and WayV), the unit NCT U changes its lineup depending on the concept allowing for new members to be added to NCT continually.
In the video, the co-CEOs explained, “With the debut of NCT Tokyo (tentative name) in 2023, NCT’s infinite expansion is scheduled to end.”
Lee Sung Soo shared that this allows SM Entertainment to “support the existing members as much as possible,” wanting to meet fans’ desire for NCT members to “engage in much more diverse activities.” (previously announced unit NCT Hollywood won't be debuting)
Along with NCT Tokyo’s debut, the “Artist activity plan” for 2023 includes multiple exciting activities for the group that fans can look forward to, including multiple albums and tours.
Check out full video here:
Before elaborating on how SM 3.0 will impact their artists’ activities. The first change will be how SM Entertainment discloses planned activities; with the new system, SM Entertainment hopes to “plan activities in advance and swiftly inform their fans.”
SM 3.0 will also prioritize “[ensuring] contents are not concentrated on certain artists,” wanting to maintain a balance in promoting all of their artists, which fans have often voiced concerns about in the past.
Finally, SM 3.0 is making an essential change to NCT‘s unit system. Initially, NCT was formed as a group with “limitless expansion.” Although there are fixed units in NCT (NCT 127, NCT DREAM, and WayV), the unit NCT U changes its lineup depending on the concept allowing for new members to be added to NCT continually.
In the video, the co-CEOs explained, “With the debut of NCT Tokyo (tentative name) in 2023, NCT’s infinite expansion is scheduled to end.”
Lee Sung Soo shared that this allows SM Entertainment to “support the existing members as much as possible,” wanting to meet fans’ desire for NCT members to “engage in much more diverse activities.” (previously announced unit NCT Hollywood won't be debuting)
Along with NCT Tokyo’s debut, the “Artist activity plan” for 2023 includes multiple exciting activities for the group that fans can look forward to, including multiple albums and tours.
Check out full video here: