BLACKPINK help Hanbok brand grow 4000% in revenue after MV "How you like that"

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BigDaddy

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Recently, designer Kim Handa - the creator of 4 innovative hanboks of BLACKPINK in the MV "How You Like That" - appeared on the show "Things Are Suspicious These Days" as a guest.

She said, "The most famous costume I've ever created is the hanbok in BLACKPINK's MV. It has received a very positive response all over the world. Whenever there is an order, the alarm will ring. And as soon as BLACKPINK's MV was released, the alarm kept ringing. All the orders came from overseas. This is the first time that my clothes are so popular since the foundation of the brand.

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After BLACKPINk's innovative hanbok became a hot topic, sales increased about 3000 ~ 4000% compared to before. I think I used up all the luck of my life when I designed hanboks for BLACKPINK."

Earlier in 2020, BLACKPINK created a new trend with an innovative hanbok in "How You Like That". The world press and media commented that the hanbok of the 4 members were modernized but still kept the traditional features of the country.

Hanboks of BLACKPINK in MV "How you like that":

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